UTGP 2017

T-shirt design for the Annual Uniqlo T-shirt Grand Prix

An annual, global t-shirt design competition held by Uniqlo.

2017’s theme – Nintendo.

This was an opportunity to celebrate the Nintendo brand, based in Kyoto since the beginning of 1889. Once the capital of Japan, it is most well-known for its traditional architecture and culture.

To tie in with the competition theme, I chose Pokémon as the subtheme, where its characters, who have grown up with a lot of us and still much loved by many today, are dressed in traditional Japanese garments.

The logo on the front is the first logo of Nintendo, with the frame of the design inspired by the design of the original Game Boy’s screen.

The design is an amalgamation of Nintendo’s cultural Japanese roots as well as Pokémon’s strength in inspiring such a long-standing love amongst young and old alike.

Original characters: registered trademark The Pokémon Company, logo: Nintendo